Y donde dije digo, digo Diego

[J C]

Hola,

En cuanto mandaba mi mensaje anterior, entraba por el correo el siguiente
email de Straczynski:

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We heard what we initially thought were disappointing figures, that we'd
done a 1.7 when SFC was hoping for a 2.6 or better. It kind of puzzled
everybody because the B5 audience is generally pretty reliable.

It became even *more* puzzling when the more detailed figures came in,
showing that by quarter-hours, the show *gained viewers* and did not lose
them. Meaning folks who came on the show by accident, stayed to watch. It
should have been much higher than it was.

Then the final market-by-marked figures came in from the studio, and we had
our mystery resolved.

The east coast ratings got hammered by the football game, which was the
highest rated such game in something like 5 years. The B5 male demos are
pretty much the same as for sports, and we lost heavily to football. So
there we did not do well.

By contrast, on the west coast, where the show aired *after* the game had
finished, we not only met but *exceeded* SFC's expectations, getting a 3.2
or 3.6 in many markets, which is actually pretty unheard of for a basic
cable network.

The problem is that the average, 1.7, is still what's used for advertising.
So we have to see if SFC will look past the show getting hammered by a big
football event on the East Coast to look at the West Coast figures and see
that there is, indeed, a market.

It's in the hands of the TV gods from this point on
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Más o menos viene a decir que la audiencia media (1,7) ha sido inferior a la
esperada (2,6) principalmente porque coincidió su emisión con la de un
partido de fútbol y que la audiencia que ve B5 también ve el fútbol. No
obstante también dice que la audiencia fue subiendo escalonadamente cada
cuarto de hora sin bajar ni un momento así como que en la costa oeste, donde
la peli se emitió después del partido, la audiencia (de 3,2 a 3,6) fue muy
superior a la esperada por el SFC.

El problema estriba en que los datos que se utilizan para vender espacios
publicitarios son datos medios y la media (1,7) es la que el SFC ponderará a
la hora de decidir si habrá serie o no.

Concluye diciendo: "Desde este momento, todo queda en manos de los dioses de
la TV".

Saludos,
Juanjo